Adrian (7 Hykoo) Watson II is a songwriter,
singer, vocal arranger, musical producer, spoken-word artist, and
instructor. And can now add both entrepreneur and music publisher to that list
with the opening of his own music publishing company, Sevanna Sounds.
Growing up in church back in his
hometown of Cleveland, Oh with a mother as an organist and a father as a
singer, Watson had music in his genes. At the age of 4-years-old he began
playing drums and by 18 began composing music lyrics.
Created in February 2013, his publishing company was created
after a mentor gave him a behind-the-scene look into the music-publishing
industry alongside his own personal research.
“I did a lot of research myself and I have a mentor he gave
me a lot of insight. I’ve known a music publisher and he explained to me how
the publisher has so many rights. The publishing company was solely to keep my
creative control intact,” he said. It’s kind of like the bridge between artist
and copyright. A song itself is worth 200 percent. The first 100 percent of the
song is dedicated to the writers and the other 100 percent is for
distribution”.
According to Watson, all to often artists, particularly in
the African-American community lack enough education and mistakenly shy away
from the business side of the industry—a mistake he asserts he is trying
to avoid.
“I feel like there is a lack of education in the music
industry in the black community from a communal stand point. It’s a lot of
gifts and talents that aren’t reaping what they’re sewing. You could be really
good at something but if you can’t recoup off of it, then what are you doing?,”
he said.
Watson will be releasing his first project titled “The
Relationship (EP)” under Sevanna Sounds and says it won’t be long before he
begins extending his expertise to assist his fellow artist.
.
“I solely opened it [Sevanna Sounds] up for me so I could
test the waters on my own success. I do indeed want to open it up to others
artist to catapult their success,” Watson said.
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